.Growing Hobby.... Growing Business

Tropical and marine aquaria are big business. There are over six million homes keeping tropical & marine fish in the India and this number is witnessing a very healthy growth year on year.

Thousands of businesses include tropical and marine fish in their decor to amuse clients as they wait their turn for services and appointments like in doctor's offices, hospitals, airports and restaurants. In homes, millions of aquatic enthusiasts enjoy their lively friends in aquariums, ponds and other water bodies. Landscaping, waterfalls, ponds and pond fishes combined form aquascaping which is a growing need throughout India. The aquascaping enthusiast is underserved by the landscapists who attempt to meet the demand but lack the expertise.

The aquatic hobbyist and commercial aquatic client are served by a fragmented aquatic retail services industry. Most retail aquatic stores are operated with little or no formal training in aquatic science and business operations. Inconsistencies in inventory, quality of live fish and aquatic animals and customer service are the rule rather than the exception. Hundreds of thousands of clients throughout India have given up their aquariums because they were improperly served. These lucrative accounts can be realized anew with professional presentation and service.